Since
the invention of printing, 500 years ago, the world has not
known of any other change as spectacular in the way to compile,
manage and distribute information. Until the early 90’s
if you wished to print and bind 1500 books or less, the price
was the same to print 5000 books. Therefore, small orders were
very costly. The revolution of printing on demand has changed
all of that. The required equipment is evolving as quickly as
the computer world. The quality of impression competes with
the offsets. For this reason, many printing facilities use print
on demand for smaller prints.
EXAMPLE
One
of the main arguments going against print on demand is the following:
« I need 1000 printed books. If I print 5000 through a
conventional way, the price per unit is the same if not better
than 1000 books printed on demand. » This is true, but
we have to look beyond.
•
Research
has proved that 90% of the cost of a printed page is spent before
its printing.
• How much more do you spend
on storage, insurance and management?
• How much extra are you
paying for 4000 extra prints?
• How much extra are you
paying if you need to update your book?
• How much extra are you
paying to make a correction in your book?
• 40% of traditional printing
is destroyed.
